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We explore the latest trends and innovation in market research
How to unlock deeper brand connections that drive customers down your funnel
Discover how to build consumer-centric brands by tapping into genuine emotions behind consumer choices. Learn how Streetbees' Brand & Comms solution captures real-time, unfiltered insights through multimedia stimuli to refine your positioning, test campaigns, and track brand performance—all at scale and speed. Empower your strategy with data that goes beyond the surface, driving click-worthy campaigns and deeper consumer connections. Ready to refine your brand? Explore more in our latest blog.
How to make smarter innovation decisions that yield higher ROI
To stay ahead in today’s fast-paced market, putting real people at the centre of your new growth opportunities is key. Investing in the right innovative ideas, at the right time, can mark the difference between success and stagnation. But how do you ensure your innovation pipeline is truly consumer-centric? Find out in this blog
How to spot growth opportunities before your competitors
In order to uncover growth opportunities before your competitors, you need to draw the human out of your data...
Understanding taxonomies: The Streetbees approach
At its core, a taxonomy is a system used to organise, classify, and retrieve data. It’s the backbone of many everyday tools we use, from locating eggs in a supermarket to receiving tailored Netflix recommendations. Essentially, taxonomies help structure data in a way that makes it easier to understand and access.To gain deeper insights into the role of taxonomies in unearthing consumer insights, we spoke to our in-house expert Daisy Morrison, Taxonomies Product Manager at Streetbees. We explore why taxonomies are important, the best practices for building them and how we’ve built best-in-class taxonomies here at Streetbees, providing a comprehensive guide to understanding and building taxonomies in your organisation.
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Taxonomies vs. ontologies in market research: Key differences
In the world of data organisation, taxonomies and ontologies are fundamental concepts that underpin how we categorise and understand information. While they may seem similar at first glance, they serve distinct purposes and have different applications, especially in the context of market research. At Streetbees, we utilise both to extract actionable insights from data. To gain deeper into taxonomies and ontologies in unearthing consumer insights, we spoke to our in-house expert Daisy Morrison, Product Taxonomies Manager at Streetbees. Let's delve into what sets these two approaches apart and how they each contribute to our understanding of complex datasets.
The evolution of taxonomies in insights: The past, present, and possible
Taxonomies, the structured systems that classify and retrieve data, have been integral to information management for centuries. From the early days of organising libraries to the modern era of digital data, taxonomies have evolved significantly. At Streetbees, we leverage advanced taxonomies to transform qualitative conversations into quantifiable insights. (Read more on taxonomies here- https://www.streetbees.com/post/understanding-taxonomies-the-streetbees-approach)To gain deeper into the past, present and possible of taxonomies in insights, we spoke to our in-house expert Daisy Morrison, Product Taxonomies Manager at Streetbees.
Meet Vidisha Gaglani, CEO at Streetbees
Vidisha Gaglani is the CEO of Streetbees, a disruptive tech-driven insights company. Her team supports world-leading brands such as Unilever, Mars, Heineken, Intel, Ferrero and Avon and has won multiple awards for excellence in market research. Before Streetbees, Vidisha amassed 10+ years' of experience in Strategy & Insights, working at leading international Market Research agencies.
How the role of the market researcher is evolving
Instead of working on projects, the future will see researchers shift their attention to products.
Why speed doesn't have to equal snap decisions
Speed doesn’t have to = snap decisions. Here's how AI is modernising the end-to-end research process to give you access to the insights you need to make informed decisions fast.
How to overcome the common challenges of market research
Traditional agencies will give you ease and quality without speed. AI-led challengers will give you speed and ease without quality. Survey platforms will give you speed and quality without ease. Here's how you can break this Iron Triangle...
Is traditional market research out-of-data?
Traditional market research methods have been the cornerstone in gathering deep insights into consumer behaviour, preferences, motivations and perceptions. Why then are so many organisations now opting for a more modern approach?
Six ways you can use conversational research to fuel your daily decisions
Here are six different ways brands like Unilever, Intel, Ferrero and Ikea are using SBX to get quantitative and qualitative insights from thousands of consumers. All in as little as 48 hours. Innovation, Category, Brand, Marketing, Shopper and Customer Experience
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October 29, 2024
Breaking the bias: The truth about today’s Gen Z consumers
June 3, 2024
The direct-to-consumer movement: How can CPG brands tap into this space
April 22, 2024
Making it in the Metaverse: How to connect with your customers
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We explore the latest trends and innovation in market research