Blog
We explore the latest trends and innovation in market research
The cookie conundrum: Consumers’ take on third-party tracking 🍪
We've all thought, "How did they know?" at least once after seeing an ad. The answer most of the time is third-party cookies. These small pieces of data track your browsing habits, allowing advertisers to target you with specific ads. However, due to privacy concerns, third-party cookies are crumbling as major web browsers like Chrome and Safari phase them out— or so we thought.
How to overcome the common challenges of market research
Traditional agencies will give you ease and quality without speed. AI-led challengers will give you speed and ease without quality. Survey platforms will give you speed and quality without ease. Here's how you can break this Iron Triangle...
Does event engagement increase the chances of an ’event’-ual purchase?
In the world of music and sports, 2024 has already been a standout year, with events like The Eras Tour, Euros 2024, The Olympics and Wimbledon capturing global attention. Our 2024 customer trends whitepaper highlighted ‘tapping into fandom’ as a key strategy for 2024 and brands are continuing to leverage media events to reach connected communities. To delve deeper into this topic, we spoke to 536 people through our app in the UK, Mexico, Germany, France, and the US, who are aware of The Eras Tour, Euros 2024, The Olympics or Wimbledon, gathering quant and qual insights into their attitudes and experiences in just 5 days.
Six ways you can use conversational research to fuel your daily decisions
Here are six different ways brands like Unilever, Intel, Ferrero and Ikea are using SBX to get quantitative and qualitative insights from thousands of consumers. All in as little as 48 hours. Innovation, Category, Brand, Marketing, Shopper and Customer Experience
Which brands are p-riding high this June?
To celebrate Pride, we ran some research with our community of ‘bees’ to understand how today’s consumers define Pride month, how they feel about brand engagement with Pride and what they expect from brands (apart from the common logo change) during June and beyond.
What’s the buzz about….the bees?
You might have noticed we often mention “our bees.” It's been a while since we've cleared up any confusion, so here's a re-introduction to our bees! No, we’re not beekeepers—no honey-making, spacesuit-wearing, or swarm-taming here (though we deeply admire those who do). Instead, “bees” is our term for all of the individuals around the world who are part of our wonderful Streetbees community. Tap to read more about this community, who it’s made up of and what they do.
Store-owned brands or named brands: which gives you more ‘brand’ for your buck?
In the ever-evolving world of retail, the dichotomy between branded products and store-owned products continues to capture consumer attention. But what truly sets them apart? Our latest conversational study with 416 consumers across the UK, France, the US and Germany delves into consumer perceptions and preferences to see if the rise of store-owned products during the cost of living crisis has continued.
Say hello to 'Humans of Streetbees' 👋
Our people are what make us who we are. We at Streetbees want to take this opportunity to shed some light on our employees and give them a platform to share their stories beyond their professional achievements. After all, who are we but our stories? 📣 Our debut feature showcases Aria Seyedi, sharing his passion for connection, work ethic, life beyond Streetbees, and future aspirations.
Apple Vision Pro vs. Meta Quest: A quick comparison
When we think about virtual reality, products from two tech giants spring to mind: The Apple Vision Pro and the Meta Quest. These headsets offer immersive experiences that redefine how we interact with technology and entertainment. But which one reigns supreme? Read to find out!
We’re spilling the ‘tea’ and it’s piping hot
Putting SBX’s new photo and video capabilities to work, we found out what the perfect cup of British tea tastes (and looks) like 👀 We collected responses from 113 individuals in the UK as they made tea in real-time, along with photos of their preferred tea brands and their perfect ‘cuppa’.
Do retailers and supermarkets do enough to cater to all cultures?
The UK is a melting pot of cultures, but the burning question is that if all cultures feel catered to by the high street supermarkets. Our conversational study with 233 people revealed that 75% of individuals who celebrate non-Christian/non-Catholic holidays do so regularly, while the remaining 25% celebrate them on occasion. Eid was found to be the most widely celebrated holiday at 38%, followed by Diwali at 19%. Additionally, 30% of participants mentioned purchasing sweet treats like jalebis and Belgian truffles before the holidays, while 24% opted for savoury delights such as curry and samosas. When it comes to spending, 42% keep it under £50, 32% spend between £50-100, 14% spend over £100, and 13% splurge over £200. Brands should take note that 1 in 3 individuals believe a brand's ability to cater to their needs during these holidays impacts their overall perception, with product variety being the most significant driver behind this sentiment. Retailers like Asda and Sainsbury's have responded by diversifying their product offerings to better reflect their communities' cultural diversity.
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‘Watt’ does sustainability mean to consumers in the world of tech?
The Tech industry is 'Green'ovating. 69% consumers consider sustainability of utmost importance when purchasing tech products. For them, sustainability primarily revolves around recyclability, product durability, and energy efficiency. In fact, 45% are willing to pay extra for sustainable tech. 62% are aware of e-waste recycling centres but their engagement in e-waste management initiatives varies, with 55% participating sometimes or always. Barriers to e-waste recycling include limited accessibility and awareness. Consumers want to see improvements in recycling programs and are willing to pay a premium for genuinely sustainable products. Recommendations for tech providers include focusing on end-to-end product lifecycle sustainability and transparent communication about sustainability efforts. Notable examples include Apple's carbon-neutral goal and Samsung's innovative solar-powered remote control.
Are consumers actually influenced by influencers?
Brand partnerships are booming! The study reveals that 92% consumers who follow influencers act on their recommendations, particularly in beauty, personal care, and clothing. While trust levels remain consistent across age groups, younger consumers exhibit more resistance to influencer recommendations. People engage with micro and macro influencers both equally but micro influencers are gaining a little more traction. Personal experiences emerge as a crucial factor driving trust, especially among older demographics. Moreover, the preference for product demonstrations and genuine reviews over advertisements influences purchase behaviour among older groups while the younger groups have a higher preference for product expertise. Despite concerns about authenticity and profit motives, consumers are equally inclined to purchase from personal and mass corporate brands, suggesting opportunities for collaborations within the creator economy. Notably, brand spotlights on Gymshark and Ikea underscore successful influencer partnership strategies, highlighting the importance of diversifying influencer strategies and embracing collaborations with individual creators.
Did more consumers choose to ‘unwined’ this January?
"Dry Jan" is growing in the UK, where people abstain from alcohol in January. Our insights tell us that many consumers participate in this challenge to improve their health, detox after the holidays, and support loved ones by reducing temptations. Surprisingly, only a small percentage do it to save money. The majority of participants reported positive changes in mental wellbeing, including increased energy and improved cognition. Despite facing temptations, only a few experienced cravings, with most feeling proud of their accomplishment. While some reported physical benefits like weight loss and better sleep, others didn't notice significant changes. The article also suggests opportunities for brands in the low/no alcohol sector, emphasising the importance of promoting responsible consumption, focusing on flavour and experience rather than simply being alcohol-free, and offering sampling events to attract new consumers.
Customer trends to watch in 2024
At Streetbees, we conduct annual research to identify data-backed trends that will shape the consumer landscape in the coming year. In this blog, we’ll highlight the four key customer trends for 2024 that we’ve identified through our research with real consumers. By understanding these trends, you can make informed strategic decisions to guide your brand in the year ahead.
