Market research is being disrupted from the ground up. While the pressure on businesses to move faster and be more consumer-led has never been greater, the tools many teams still use were built for a slower, less complex world. Traditional methods like focus groups, static surveys, and long commissioning cycles no longer fit the pace, scale, or nuance of how modern businesses need to operate.
And it’s not just about speed and cost.
Legacy research often falls short in surfacing the emotional ‘why’ behind consumer behaviour. It tends to rely heavily on recall, strip away context, and ultimately deliver reports that feel outdated the moment they arrive. Worse, they require significant human effort even to begin.
In a world where consumer behaviour changes by the scroll, waiting weeks for rigid answers just doesn’t cut it. Today, agile teams can’t afford to wait. They need to test ideas, validate messaging, and pivot strategies, sometimes all within the same week. That requires insights that are fast, iterative, and always-on. It requires tools that match the speed and complexity of their environment.
So what’s the alternative?
Enter SBX: the first platform to fully automate the market research workflow using a proprietary combination of LLMs and traditional machine learning.
SBX was developed by Streetbees after 9 years of pioneering conversational research. With over 35 million responses collected from a global community of 10 million+ users, SBX reimagines how to capture and deliver insights that are not only rich and human but also fast, cost-effective, and at scale.
Here’s how SBX works:
- It starts with your business question. Instead of writing a brief from scratch, users describe what they’re trying to solve. SBX’s LLM-driven interface translates this into a best-in-class brief and conversation guide within 20 minutes.
- Then, it launches a conversational survey to the right audience, using open-text and multimedia responses to mimic the depth of a one-on-one interview but at a survey scale.
- Finally, in as little as 48 hours, it delivers a tailored, interactive dashboard that includes quantified themes, consumer verbatims, and visual proof like photos and videos, giving you both the numbers and the narrative.
Unlike newer entrants, SBX is trained on real consumer data, not scraped web content. And unlike traditional players, it automates the entire end-to-end process - removing the effort, delay, and guesswork from quality research.
With an average response drop-off rate of just 8% (vs 40% industry standard) and an average open-text response length of 47 words (vs 5) on our app, SBX gives you the rigour of quant with the richness of qual. And all at a fifth of the cost.
If you’re still relying on traditional research, you’re not just paying more - you’re missing more.
SBX is already trusted by brands like Unilever, Ferrero, Avon, Intel, and Mars to unlock the full picture of how consumers think, feel, and behave.
If you’re aiming for speed, depth, and smarter outcomes, now’s the time to reconsider what research should deliver.
Because the future of insights isn’t just digital, it’s automated, intelligent, and already here. Want to understand how SBX can help you with your research needs? Watch the demo here or reach out to a member of our team here.
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