Get insights that
are easy to access and
easy to action
For your small, but mighty questions.
SBX combines the power of LLMs with eight years of research expertise and human guardrails to give you direct access to real consumers, whenever and wherever you need it. No more ‘I think’, ‘I guess’ or ‘I wonder’. Now you can get fresh, robust answers to all of those smaller, more specific business questions that normally go unchecked.
Get the nuance behind the numbers.
SBX uses advanced conversational AI and proprietary ontologies to engage with and probe thousands of real people and translate their language into commercial insights. Instead of only working with flat numbers and percentages, you can now uncover the texture behind attitudes and behaviours and can dig deeper into the ‘why’.
From ‘blank page’ to ‘blueprint’.
SBX removes the need for you to write a brief, a questionnaire or a report. Instead, you can answer a few simple questions and the tool will do the rest for you under the guidance of our expert team. This means you can go live to our community in less than half an hour and you’ll receive a tailored, interactive report in as little as 48 hours.
Hear from some
of our users
How does SBX work?
No need to write a brief.
Just type your business question or your hypothesis into the tool.
No need to write a questionnaire.
Using GPT-4 and our proprietary data, the tool will translate your business question into a conversation with our community of consumers.
No more scripting.
Like an experienced ethnographic researcher, SBX will interpret each open text response and will optimise its questions in real time to delve deeper into what the consumer has shared.
No more manual coding.
The unstructured data will be automatically classified, quantified and analysed.
No need to sift through data tables or write a report.
You’ll receive a ‘ready-to-go’ report, which has been generated under the guidance of our experts, with full quality control.
A unique tool for
your unique needs
Hone your positioning and messaging with real everyday language.
With SBX, you can surface people's emotions, motivations and unmet needs in their own words using conversational AI. Armed with qualitative and quantitative insights, you can tailor your messaging and comms to resonate specifically with your target audience.
Secure buy-in from your customers with fast insights.
Use SBX to support sales execution by gathering critical insights into how people navigate the purchase process in as little as 48 hours. This can feed into product range, planograms, promotions and more, strengthening your position with your customers and transforming you from a provider into a trusted partner.
Deep-dive into a topic without dedicating weeks of your time to it.
With SBX, you can delve into a specific topic, behaviour, sub category or brand to discover the attitudes, behaviours and drivers surrounding it. Receive robust insights to share directly with your stakeholders, allowing you to directly inform marketing, brand, innovation or senior leadership.
Accelerate your innovation projects with real-time exploration.
Use SBX for exploratory research to identify whitespace opportunities, test new ideas and gather reactions to concepts or packaging. Get insights in as little as 48 hours, so you can be the first to the table and can make more informed customer-centric decisions.
What is a business question?
Am I giving my data to OpenAI by using SBX?
What is the difference between SBX and its competitors?
Is there any human intervention?
What is conversational AI and how does it work?
The SBX difference
No more compromises.
You can answer all of your business questions without worrying about the red tape and can follow up instantly.
SBX combines the power of GPT with eight years of research expertise and human guardrails, to bring you fresh, robust insights in hours.
No more static surveys.
You can uncover the texture behind attitudes and behaviours and can dig deeper into the ‘why’ to validate your hypotheses.
SBX uses advanced conversational AI and proprietary ontologies to engage with and probe real people and translate their language into commercial insights.
No more complicated projects.
You can go live to our community in just half an hour and you won’t need to lift a finger throughout the rest of the process.
SBX removes the need to write a brief, a questionnaire or a report. Instead, you can answer a few simple questions and the tool will do the rest for you under the guidance of our expert team.
Want to see the
tool in action?
Got any questions? Get in touch with us below.