Mental health is your wealth
Gone are the days when health goals were centred around six packs. In 2025, 80% of people are prioritising mental health and well-being over lifestyle and leisure (55%), and financial and career goals (at 60%). Stress management (32%), social support (26%), and good ol’ happiness (36%) top the list of what mental well-being looks like for most people.
Interestingly, despite this focus, only 19% of people plan to dedicate more than 7 hours a week to self-care. Most stick to just 1-3 hours. Guess we’re all still figuring out how to squeeze in that meditation session between emails and Netflix binges.
The battle of the bulge
Weight management remains a top priority, with 42% of people naming it their primary fitness goal. However, only 7% are aiming to run a marathon or complete a fitness challenge - looks like the ‘midlife marathon crisis’ hasn’t caught on for everyone just yet!

Disconnect to reconnect
When it comes to relationships, 46% of respondents plan to spend more quality time with loved ones - because a solid hug is way more satisfying than a “like” on your Instagram post. And while only 12% are focusing on setting healthy boundaries, unplugging from work during weekends and taking vacations are becoming a priority for 27%. It’s about time we all learned that saying “no” to an extra Zoom meeting is an act of self-love.
Financial freedom, here we come
Saving more money or building an emergency fund is the top financial resolution for 44% of people this year. Meanwhile, 20% are sharpening their budgeting skills. And investing? It’s taking a back seat, with only 15% willing to dip their toes into the stock market or real estate. Looks like 2025 is shaping up to be a year of financial caution, not risk.

The year of new beginnings
If 2025 were a movie, the title would be “New Beginnings” for 22% of consumers, With 30% of people dreaming of travel and 28% focused on career and financial growth, it’s clear we’re all itching for something fresh.
29% of people are committing to daily exercise routines, while others are embracing mindfulness (15%) and healthy eating habits (11%). As for habits to quit? Unhealthy foods and smoking/vaping top the list, but let’s not forget laziness and procrastination - 14% of respondents are officially calling it quits.
Are digital tools the secret to achieving your goals?
Maybe. While 88% of people find digital tools effective for sticking to their New Year’s resolutions, 41% of respondents still don’t use them at all. Of the people who do use apps, the MVP features are progress tracking (51%) and gentle reminders (30%) - because let’s be honest, we all need a little nudge sometimes. Only 1% of people care about social sharing in their goal apps. So, while your friend’s 10,000-step screenshot might not inspire you, your own progress just might.
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Your blueprint for smashing your 2025 resolutions
📱 Prioritise tracking over sharing: For app developers and fitness platforms, focus on enhancing goal-tracking features rather than social sharing. Apps like Nike Run Club and Strava succeed because they help users measure progress, not just post about it.
💡 Invest in personal growth: Self-improvement is a long-term game. Platforms like Headspace and Skillshare empower users by making therapy, mindfulness, and skill-building accessible, reinforcing sustainable habits.
👥 Foster real connections: People crave quality time over digital noise. Apps like We’re Not Really Strangers and Cocoon prioritise deeper conversations and intimate connections over endless scrolling.
💰 Plan for the future: Financial wellness is top of mind. Tools like Monzo and YNAB (You Need a Budget) make saving and budgeting effortless, helping users stay on track with long-term financial goals.
2025 is your year. Go crush it!
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