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We explore the latest trends and innovation in market research
The evolution of taxonomies in insights: The past, present, and possible
Taxonomies, the structured systems that classify and retrieve data, have been integral to information management for centuries. From the early days of organising libraries to the modern era of digital data, taxonomies have evolved significantly. At Streetbees, we leverage advanced taxonomies to transform qualitative conversations into quantifiable insights. (Read more on taxonomies here- https://www.streetbees.com/post/understanding-taxonomies-the-streetbees-approach)To gain deeper into the past, present and possible of taxonomies in insights, we spoke to our in-house expert Daisy Morrison, Product Taxonomies Manager at Streetbees.
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Taxonomies vs. ontologies in market research: Key differences
In the world of data organisation, taxonomies and ontologies are fundamental concepts that underpin how we categorise and understand information. While they may seem similar at first glance, they serve distinct purposes and have different applications, especially in the context of market research. At Streetbees, we utilise both to extract actionable insights from data. To gain deeper into taxonomies and ontologies in unearthing consumer insights, we spoke to our in-house expert Daisy Morrison, Product Taxonomies Manager at Streetbees. Let's delve into what sets these two approaches apart and how they each contribute to our understanding of complex datasets.
Understanding taxonomies: The Streetbees approach
At its core, a taxonomy is a system used to organise, classify, and retrieve data. It’s the backbone of many everyday tools we use, from locating eggs in a supermarket to receiving tailored Netflix recommendations. Essentially, taxonomies help structure data in a way that makes it easier to understand and access.To gain deeper insights into the role of taxonomies in unearthing consumer insights, we spoke to our in-house expert Daisy Morrison, Taxonomies Product Manager at Streetbees. We explore why taxonomies are important, the best practices for building them and how we’ve built best-in-class taxonomies here at Streetbees, providing a comprehensive guide to understanding and building taxonomies in your organisation.
Meet Vidisha Gaglani, CEO at Streetbees
Vidisha Gaglani is the CEO of Streetbees, a disruptive tech-driven insights company. Her team supports world-leading brands such as Unilever, Mars, Heineken, Intel, Ferrero and Avon and has won multiple awards for excellence in market research. Before Streetbees, Vidisha amassed 10+ years' of experience in Strategy & Insights, working at leading international Market Research agencies.
How the role of the market researcher is evolving
Instead of working on projects, the future will see researchers shift their attention to products.
Why speed doesn't have to equal snap decisions
Speed doesn’t have to = snap decisions. Here's how AI is modernising the end-to-end research process to give you access to the insights you need to make informed decisions fast.
How to overcome the common challenges of market research
Traditional agencies will give you ease and quality without speed. AI-led challengers will give you speed and ease without quality. Survey platforms will give you speed and quality without ease. Here's how you can break this Iron Triangle...
Is traditional market research out-of-data?
Traditional market research methods have been the cornerstone in gathering deep insights into consumer behaviour, preferences, motivations and perceptions. Why then are so many organisations now opting for a more modern approach?
Six ways you can use conversational research to fuel your daily decisions
Here are six different ways brands like Unilever, Intel, Ferrero and Ikea are using SBX to get quantitative and qualitative insights from thousands of consumers. All in as little as 48 hours. Innovation, Category, Brand, Marketing, Shopper and Customer Experience
What’s the buzz about….the bees?
You might have noticed we often mention “our bees.” It's been a while since we've cleared up any confusion, so here's a re-introduction to our bees! No, we’re not beekeepers—no honey-making, spacesuit-wearing, or swarm-taming here (though we deeply admire those who do). Instead, “bees” is our term for all of the individuals around the world who are part of our wonderful Streetbees community. Tap to read more about this community, who it’s made up of and what they do.
Streetbees Shares: Gavin Harcourt on the ethical use of AI
Our Head of Engineering Gavin shares his thoughts on the ethical use of AI admist advancements in the space over the past 12-24 months.
Say hello to 'Humans of Streetbees' 👋
Our people are what make us who we are. We at Streetbees want to take this opportunity to shed some light on our employees and give them a platform to share their stories beyond their professional achievements. After all, who are we but our stories? 📣 Our debut feature showcases Aria Seyedi, sharing his passion for connection, work ethic, life beyond Streetbees, and future aspirations.
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Access our insights webinars and research whitepapers...
February 27, 2025
[Webinar recording] Moments that matter: How Gen Z & Millennials shape their digital and daily life
March 3, 2025
[Whitepaper] Moments that matter: How Gen Z & Millennials shape their digital and daily life
February 27, 2025
[Webinar recording] Moments that matter: How Gen Z & Millennials shape their digital and daily life
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We explore the latest trends and innovation in market research