Streetbees Blog

‘Can you use ChatGPT to chat to your consumers?’ Part 1: Here’s what we’ve learnt about the impact of GPT-4 on consumer research briefs

Large Language Models, like ChatGPT, have been causing quite a stir lately. Businesses have started applying this new technology across lots of different functions, but what do these AI advancements mean for consumer insights? Where can GPT technology be incorporated into the research pipeline and what kind of impact will it have?

How do prompts work with ChatGPT and can they be tailored to market research?

OpenAI has just revealed a huge update to its ChatGPT application. Instead of being limited to its training data, ChatGPT can now browse the internet. With access to so much information, it’s even more important that the prompts we’re giving ChatGPT are detailed enough and specific enough to give us the results we’re looking for. To get to grips with prompts, you don’t need technical know-how. Instead, it’s just worth knowing the basics.

AI in market research: Can you use ChatGPT to chat with your consumers?

Whether you’re tired of hearing about ChatGPT or you’re actively using it in your day-to-day life, there’s no escaping the fact that this new technology is causing waves.

ChatGPT is an LLM. But what is an LLM and what could this new technology mean for market research?

If your LinkedIn feed is drowning in ‘how to use ChatGPT’ posts and your leadership team are already looking for ways to incorporate ChatGPT into your workflow, you’re not alone. ChatGPT is the buzzword on everyone’s lips right now and rightly so. The release of this new technology is set to revolutionise the way we work. But to get to grips with ChatGPT and what it means for you and your role, you don’t need to have technical know-how. Instead, it’s just worth knowing the basics. Let’s start with LLMs. ChatGPT is an LLM, but what does that actually mean?

How can you use demand spaces to drive innovation?

How can you use demand spaces to refine your communications strategy?

Do you have multiple consumer segmentations or no segmentation at all? Does this make it difficult to decide which audience you should target to drive the growth of your brand and how? If the answer is yes, read on.

Why fresh grocery purchases are growing during inflation

Streetbees' Cost of Living Monitor has detected the ways in which inflationary pressures are shifting consumer behaviours.

Is conscious consumption ‘shaking up’ the alcohol industry?

Yes. Our dashboard has detected a growing opportunity for alcohol brands within the ‘mindful drinking’ and ‘sober curious’ trends, as more consumers are opting for non-alcoholic or low-alcohol beverages. While this doesn’t necessarily mean consumers will scrap existing favourites, they’ll increasingly add healthier options to their repertoire.

Are social dining occasions making a 'crumb-back'?

Yes. Our dashboard has detected an increase in social dining and these moments hold a special emotive place within the context of meal times. However, not all social eating occasions are the same, and brands must understand the context and the nuance behind these moments to grow share here.

Are consumers raising the ‘bar’ when it comes to tequila?

Yes. Our dashboard has detected an increase in tequila consumption, but not just any tequila - premium tequila. The category is shifting away from its connotation as a ‘cheap party shot’ towards a more premium ‘sip and savour’ drink, and there’s a real opportunity for brands to embody this premiumisation.

Is the lo-wash movement ‘hair’ to stay?

Yes. Our dashboard has detected a shift in hair washing frequency, as more consumers are opting for fewer washes. This lo-wash movement is born out of the ‘less is more’ trend, and its upward trajectory will be a game changer for hair brands. But fewer washes doesn’t necessarily mean fewer purchases. In fact, it’s quite the opposite.

Why listening to Gen Z is making consumer research sexy

‘Making research sexy’. This had to be our favourite quote from our most recent webinar on Gen Z! It came from Jay Richards, Co-Founder of [Imagen Insights](https://imageninsights.com/) - the ‘Brutally Honest Gen Z Insight Agency’, who we partnered with to bring you an expert panel on the REAL commercial impact of Gen Z. Alongside Jay, we spoke to Jamie Oyebode from Sky and Sheena Henry from J&J Vogue to uncover how brands can improve their marketing to this ever-evolving cohort.

Should sparkling water ‘tap’ into botanical flavours?

Yes. Our dashboard has detected a shift in consumer preferences. The traditional role of beverages to ‘quench thirst’ and ‘accompany food’ is being challenged by a new dimension, which brings together ‘flavour’ and ‘functionality’. As a result, there’s a real opportunity for sparkling water brands to grow share here by leveraging their equity in the ‘health’ space.

Is home cooking taking over from ‘bready’-made meals?

Yes. Our dashboard has detected an increase in the proportion of consumers who are cooking meals from scratch. The pandemic accelerated this by forcing us to cook at home, but now our busy post-lockdown lives are making this tricky to maintain. As a result, we’re now seeking a happy balance between scratch cooking and convenience.

Is there a ‘hop’-portunity to grow beer in out-of-home dining occasions?

Yes. Our dashboard has detected an increase in out-of-home alcohol occasions centred around food. More consumers are opting for booze when they go out for a bite to eat, and there’s a real opportunity for beer brands to grow share in these occasions by learning from the categories that win here.

Is there a fine ‘liner’ between makeup and skincare?

Yes. Our dashboard has detected an increase in demand for makeup products that actually benefit the skin, rather than just covering it. Consumers are simplifying their routines post-COVID, and there’s a real opportunity for brands to grow share by elevating makeup formulas with added skincare benefits.

Is tea consumption ‘spilling’ over into different dayparts?

Yes. Our dashboard has detected a shift in tea consumption throughout the day, as more consumers are opting for certain blends at certain times. The coveted morning spot once belonged to traditional black tea, but new players in the field are reshuffling our perceptions of the drink and what it can do for us at other times of the day.

Which tastes are ‘rum’-ing the game in the spirit category?

Our dashboard has detected a shift in the taste preferences of alcohol consumers, particularly when it comes to spirits. The pandemic has changed the way we live our lives and we’re becoming more open to trying new tastes and experiences to better meet these evolving needs. As such, taste preferences are shifting and brands must take note.

Are consumers ‘bak’-ing more purposeful snack choices?

Yes. Our dashboard has detected a shift from impulsive snacking to more purposeful snacking, aimed at boosting mood and health as part of a ‘self-care’ moment. More consumers are opting for snacks with functional benefits, so there’s a real opportunity for brands to grow market share by meeting this need.

Consumers give thanks to low-cost brands this Thanksgiving

Thanksgiving - a highly anticipated event across the US by consumers and FMCG brands alike. Many Thanksgiving plans were turned on their heads in 2020 by the pandemic. So we investigated if anyone’s wishes on the Thanksgiving wishbone - for a ‘normal celebration in 2021’ - came true!

Jamie Brockhurst: six ways to protect your mental health in a startup environment

In startup-land, if you don’t set your own boundaries, there’s a chance you will become overwhelmed. So what can we do to prevent that and thrive? Guest author Jamie Brockhurt came into the Streetbees office to share her top six tips.

These unusual global pictures show why 2021 Halloween was not what you’d expect

Here are the highlights from our Halloween photo competition. We got over 6000 global entries - and there’s a lot more to it than pumpkins and sweet treats...

Streetbees Black History Month: three reasons why your actions speak louder than words

Your silence makes you complicit. If you're not vocal or active about what you're supporting, how can anybody know what you stand for?

Plant-based is now really McMainstream

McDonalds and Cadburys have launched brand new plant-based offerings: this is what it means for brands.

Has dating changed forever - and does it matter?

Has the rather performative nature of modern dating started to look a bit...mad....after a year in which we started to think more about what really matters? And what does that mean for brands?

In-the-moment research: why the lizard is a researcher’s best friend

Learn how to access consumers' lizard brains: the part of the mind that makes decisions based on instinct (Pure gold for consumer research, brand and marketing teams who need accurate intelligence to build out business plans!).

Tequila won’t fix everything but it’s worth a shot

There’s plenty of opportunity for brands who can keep on top of consumers' evolving tastes and it seems that tequila is worth a shot - but actually, maybe it’s not a shot any more, but a long glass with ice. Cheers!

Stocks and Savings

Low-cost condiments are fuelling the home cooking boom. Are you unlocking this growth opportunity?

Streetbees is a finalist in Quirks’ Marketing Research and Insight Excellence Awards

Learn why Streetbees is getting so much industry recognition in this quick run-down of why the platform is solving fundamental roadblocks to the traditional Market Research industry.

These photos show global consumers are overwhelmingly positive about returning to school

A picture tells a thousand words - and we think these snaps sent in from our global community of 4.5 million bees sum up the global sentiment well

On-the-go or in-the-home: Where are people drinking their brews now?

We're answering critical questions to help beverage brands find out where their consumers are drinking now and in the future.

What’s the buzz about….the bees?

You may have noticed that we talk about “our bees” a lot, so we thought it was about time to clarify any misconceptions. Here’s a quick rundown of who they are, what they do, and why that’s almost as amazing as making honey.

Sustainability: What will snap next for beauty brands?

Building and maintaining a positive reputation is everything to a beauty brand. One wrong move and years of goodwill (not to mention value) can be destroyed in a moment. And few issues are more challenging now than getting sustainability right.

Streetbees recognised in GRIT Top 50 Innovators report!

Compiled from votes from insights pros, the report ranks the research industry’s players and key innovators. Streetbees was recognised not only in the main list, but also in the top qualitative suppliers and top data and analytics suppliers. A triple whammy!

Streetbees’ UK bee community react to last week’s heatwave in wonderful ways

Consumer behaviour might change during unusual weather, but not necessarily as you thought. Check out all the creative ways British consumers stayed cool during last week's heatwave in our visual round-up from the Streetbees dashboard. FMCG brands - take note!

Streetbees Introduces: Women's Week 2021

At Streetbees, diversity isn't just important - it's fundamental to who we are as a company. [](https://lnkd.in/e-V7M6r)That's why we're extending International Women's Day 2021 into a whole week of celebration, appreciation and learning. Find out what we have in store!

Streetbees Awards: The 2020 Top 20

We're thrilled to announce Streetbees' inaugural awards program - a celebration of the most innovative partnerships we've had this year.

What is Consumer Behaviour?

These five learnings from Streetbees’ Pride Month will inspire you to be a better LGBTQ+ ally

A Year of Lockdowns for Pets and their Parents

5 Important Learnings after a Year of COVID

5 Tech Pioneers You Might Not Know About

The Power of Sponsorship

What is Customer Segmentation?

Covid-19’s Impact on Media Consumption

The Risks and Rewards of Digitising Healthcare

Does being an 'ethical' brand actually matter to consumers?

How has Covid-19 impacted the beauty and personal care industry?

Chinese New Year during COVID: Another Disrupted Holiday Season

D2C: Building bridges to the consumer

Christmas 2020: Expectation vs Reality

Brand Equity: What Is It and Why Is It Important?

What else are consumers doing when they're streaming films and TV shows?

9 Methods of Market Research

How insurers can connect with younger audiences

The Market Research Toolkit: Types of Research

Understanding the Differences Between Quantitative and Qualitative Research

The top five insights-driven webinars of 2020 will help you win in 2021 🏆

Thanksgiving 2020: Traditional celebrations or celebrating new traditions? 🦃

From “Rock the Vote” to “Vote the A**holes Out” — In the U.S., Business IS Politics

The 2020 Covid-19 Consumer Tribes

A Christmas Like No Other: How Will Brands Advertise During COVID?

How Covid is Changing Consumers' Drinking Habits

TeakOrigin and Streetbees Partner to Understand the Link Between Nutritional Value and Nutritional Consumption of Fresh Produce in the UK

Streetbees welcomes Omid Ashtari as COO and reports over 110% rev growth

Is the British public taking the pandemic seriously?

Streetbees Awarded as Technology Pioneer by World Economic Forum

Facing facts: the latest news on face masks

Supermarket showdown: who's at the front of the queue?

Beauty is in the eye of the beholder

Spreading more than information?

Adjusting to the 'new normal'

Your weekly update of good news

How the 'stay in' effect varies based on who you live with

Only 1 in 5 Brits admitted to stockpiling products last week

COVID-19 is more than a health pandemic, it's a psychological one too

Streetbees launches COVID-19 HIT (Human Impact Tracker)

Too much information

Headlines to be Proud of

Brands with a purpose - ploy for profit or pillar of the community?

Shall we kale it a day?

Will you bee our valentine?

Are we biting off more than we can chew with 'waste-free' shopping?

Streetbees launches new Sustainability whitepaper

Going viral: public reaction to Coronavirus

Signed, sealed... now it's time to deliver

What's in store for retail?

Streetbees turns five!

Getting all hopped up

FMCG gets 2020 vision

Giving functional food the benefit of the doubt

Getting trashy: the current state of food waste

It's worth a shot!

Is Black Friday facing a dark future?

Why Traditional Research Fails to Measure Out-of-Home Accurately

1/2 of all Out-of-Home eating occasions are spent alone

The Truth about Claimed vs Actual Behaviour in Consumers

Adhoc Research is Dead: What FMCG brands need to know

Taking on Challenger Brands: How Leading FMCGs Capture Consumers

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