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We explore the latest trends and innovation in market research
See the forest and the trees in your data: Unlock richness with multi-level coding
Introducing the new, rapid, way to extract meaning from reems of conversational data. Streetbees new capability takes the guesswork out of open text codes.
Taking Pride from campaign to commitment
Consumers are paying close attention to how brands engage with LGBTQ+ communities, evaluating whether a brand’s Pride activity reflects genuine commitment. Read about what consumers are saying they want to see from brands during June.
Why traditional research is dying ( and what comes next)
Traditional market research is too slow, too rigid, and often misses the emotional ‘why’. Discover how SBX, Streetbees’ new automated insights platform, is redefining research with speed, depth, and intelligence.
End-to-end agile insights. What are they, why they matter, and how to use them
Discover how our end-to-end insights platform SBX goes beyond data to deliver deep, actionable, and global insights. With a network of 10M+ participants, AI-powered analysis, and real human conversations, SBX bridges the gap between scale and depth - helping businesses understand consumer behaviour, market trends, and competition like never before. Learn how SBX transforms research into strategic, growth-driving insights.
Streetbees’ top 8 predictions: Consumer trends shaping 2025
As the first quarter of 2025 unfolds, brands are navigating a complex tapestry of consumer expectations, economic shifts, and cultural movements.
Unwrapping this year's British Christmas advertisements 🎁🎄
British Christmas advertising has pioneered a specific storytelling approach that centres around emotional narratives. Here’s our guide to crafting memorable Christmas ads, spotlighting examples that stood out to us this year.
Get clarity and confidence in 2025 with a flexible insights partner
To stay competitive, you need an insights partner that adapts with you, delivering actionable insights when you need them. SBX, our end-to-end consumer behaviour platform, is built for this flexibility. In this blog, we’ll explore how SBX’s flexible foundation provides a ready-to-go solution for your varying research needs.
Avoid budget burnout: Six ways you can use it, not ‘lose it’, before the end of the year
If your fiscal year ends in December, you might be feeling the pressure to allocate your leftover budget for 2024. The "use it or lose it" dilemma is real - but throwing money at last-minute expenses that won’t drive meaningful results isn’t the best move either. Here's six types of research you can run using your leftover budget to help you get a jumpstart on Q1 or close out the year strong.
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Unlock granular insights at speed with Streetbees' new segmentation feature
Discover how SBX makes consumer segmentation faster, more affordable, and accessible, offering granular insights into behaviours, needs, goals and occasions. Whether creating segments from scratch or enhancing existing ones, SBX provides brands with a deeper understanding of emerging growth opportunities, enabling precise targeting and innovation. Learn how to shift from surface-level insights to actionable, data-driven strategies that can transform your business.
How to unlock deeper brand connections that drive customers down your funnel
Discover how to build consumer-centric brands by tapping into genuine emotions behind consumer choices. Learn how Streetbees' Brand & Comms solution captures real-time, unfiltered insights through multimedia stimuli to refine your positioning, test campaigns, and track brand performance—all at scale and speed. Empower your strategy with data that goes beyond the surface, driving click-worthy campaigns and deeper consumer connections. Ready to refine your brand? Explore more in our latest blog.
How to make smarter innovation decisions that yield higher ROI
To stay ahead in today’s fast-paced market, putting real people at the centre of your new growth opportunities is key. Investing in the right innovative ideas, at the right time, can mark the difference between success and stagnation. But how do you ensure your innovation pipeline is truly consumer-centric? Find out in this blog
How to spot growth opportunities before your competitors
In order to uncover growth opportunities before your competitors, you need to draw the human out of your data...
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February 27, 2025
[Webinar recording] Moments that matter: How Gen Z & Millennials shape their digital and daily life
March 3, 2025
[Whitepaper] Moments that matter: How Gen Z & Millennials shape their digital and daily life
February 27, 2025
[Webinar recording] Moments that matter: How Gen Z & Millennials shape their digital and daily life
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We explore the latest trends and innovation in market research