Getting consumer insights can be a hassle. It needs a lot of input, it can take weeks to run and it costs an arm and a leg. Because of this, a lot of business questions go unanswered. We know the kind of detrimental impact this can have on the success of a business and we believe consumer insights should be accessible to everyone.
That's why we've developed the world's first Insights Co-Pilot, SBX, a tool that can gather bespoke insights, validate your hypothesis and generate a tailored report for you in just one click.
Here's the inside scoop on how it works:
By leveraging advancements in AI, we identified three ways that we can transform the way insights are collected which have inspired the key features behind our Insights Co-Pilot. With SBX, there’s no need to write a brief, script a survey, or run your own analysis. You can simply type your business question into the tool and get the insights you need in as little as 48 hours, putting you ahead of your competitors with rich, real-time answers to your critical business questions.
Let's take a closer look at these exclusive SBX features.
1. No more time-consuming briefs.
Creating a brief will be 10x faster with the SBX Insights Co-Pilot 🚀 Say goodbye to the painful briefing process and say hello to your brief writing assistant 👋
Once you type your business question into the tool, SBX will converse with you to understand exactly what you need and will automatically generate a custom research brief and survey plan for you using our proprietary data. All in as little as 5 minutes.
You then have the opportunity to edit each element before approving the brief. Once you’re happy, the tool will transform the brief into a conversational survey with our community of consumers to answer your specific business question.
Take a look at the briefing process in action
2. No more static surveys.
Had your fill of static surveys that only scratch the surface of consumer choices?We certainly have With SBX you can be out with the old static surveys and in with the new rich consumer conversations.
Instead of launching the same pre-defined, closed-text survey with each consumer, SBX uses advanced conversational AI and proprietary ontologies to engage with and probe each person.
Like an experienced ethnographic researcher, the tool interprets each open-text response and optimises its questions in real time to delve deeper into what the consumer has shared, so you can uncover the ‘why’ behind their attitudes and behaviours in their own words, giving you the 'certainty' of quant with the 'nuance' of qual.
Check out a conversational survey in action
3. No more manual reports.
Want to spend less time putting your consumer insights into presentation decks and more time putting them into action? With SBX, you can say goodbye to manual reporting and hello to automated insights 📊
Instead of spending hours sifting through data tables or pulling together charts, you’ll receive a tailored, interactive report, designed specifically to answer the business question you shared, all in as little as 48 hours ⌛
Using our proprietary technology and taxonomies, SBX automatically classifies, quantifies and analyses the consumer responses it collects and translates this into a report for you, with an executive summary, quantitative charts and qualitative verbatim.
Want to learn more about SBX and what it can be used for? Get in touch with our team to see the tool in action.