Imagine having a tool that could gather bespoke insights, validate your hypothesis and generate a tailored report for you in just one click.
At Streetbees, we’ve leveraged the power of GPT to bring you the world’s first Insights Co-Pilot.
There’s no need to write a brief, script a survey, or run your own analysis. You can simply type your business question into SBX and get the insights you need in as little as 24 hours, putting you ahead of your competitors with robust, real-time answers to your critical business questions.
Why have we launched this new product? Getting consumer insights can be a hassle. It needs a lot of input, it can take weeks to run and it costs an arm and a leg. Because of this, a lot of business questions go unanswered.
We know the kind of detrimental impact this can have on the success of a business and we believe consumer insights should be accessible to everyone. Every business. Every function. Every person. Only by putting consumers at the heart of our decisions are we going to create solutions that truly resonate with them.
So, by harnessing eight years of conversational AI expertise and our partnership with OpenAI, we’ve created an Insights Co-Pilot to give you the answers you need with minimal input, from both a cost and time perspective, without impacting the quality of the insights.
No more compromises. You can answer all of your business questions without worrying about the red tape and can follow up instantly. How? SBX combines the power of GPT with eight years of research expertise and human guardrails, to bring you fresh, robust insights in hours.
No more static surveys. You can uncover the texture behind attitudes and behaviours and can dig deeper into the ‘why’ to validate your hypotheses. How? SBX uses advanced conversational AI and proprietary ontologies to engage with and probe real people and translate their language into commercial insights.
No more complicated projects. You can go live to our community in just half an hour and you won’t need to lift a finger throughout the rest of the process. How? SBX removes the need to write a brief, a questionnaire or a report. Instead, you can answer a few simple questions and the tool will do the rest for you under the guidance of our expert team.
Want to learn more about how it works? Get in touch with our team to see the tool in action.
What SBX isn’t for: Large, strategic projects that require huge sample sizes and complex analyses. “What does the market landscape look like for hair care in Europe?”. “I want to create a demand space map for hot beverages in the US”.
What SBX is for: Specific business questions that require fast, nuanced answers. “How do consumers choose between laundry detergents?”. “Why are sales of the new Samsung flip phone so lukewarm?”.
Here’s what some of our beta testers have to say about the new tool:
“SBX gives you the ability to say “Well, this part is really interesting. What do we think about a follow-up question here?”. Everyone then has the ability to chip in and as a collective, you’re diving into a piece of insight that the broader business or the broader work stream have the ability to gain something from. So you're expanding the reach of the insight beyond its initial purpose.”
“I think that the time factor, especially for the brief, is huge. It was a good brief. I always have to take time to really get everything down properly and that's normally where you have to put your time. Plus, we got the dashboard right away too, and we didn't have to go and write a PowerPoint slide or a report - we could just send a link out. I mean, that's such a big time saver.”
“It looks like a full-length study. I cannot believe a bot did that. It’s awesome that any time we have these quick questions, where we're trying to think which way we wanna go with developing our research program, or if a customer comes to us and asks ‘What’s going on with this flavour in this region’, we can be like ‘cool, let's shoot these questions in and get a quick answer’.”
Generative AI models, like GPT, are set to have as much of an impact on our lives as the invention of the internet. With the right human guardrails to ensure data protection and accuracy, this technology is set to revolutionise the way we gather consumer insights and at Streetbees, we’re so excited to help you get closer to your consumers through SBX.
If you have any questions, please reach out to us at www.streetbees.com/SBX