Streetbees Strengthen Leadership Team

October 19, 2021

HR and AI machine learning supported by senior strategic appointments

Streetbees, the London based human intelligence platform has made senior strategic hires to bolster its Human Resources and Artificial Intelligence offerings. Supporting Streetbees’ core pillars of people and technology, the appointments seek to invest in and nurture talent while developing world-class Machine Learning technologies to exceed the business’ unprecedented growth. 

Charlotte Forsyth is appointed VP People, and Anthony Brew is appointed VP Artificial Intelligence with immediate effect. This follows the appointment of Sean O’Connell as VP Product, formerly Chief Digital Officer of FTSE250: Ascential (ASCL), Chief Product and Marketing Officer, Paysafe Group and Product, Technology and Insight Director, Weve.

Sean O’Connell, VP Product

Sean O'Connell

LSE Graduate and ex-Facebook Employee Relations Business Partner, Charlotte Forsyth is appointed to the newly created role of Vice President (VP) People. Charlotte joins from WorldRemit where she was Chief People Officer and was formerly part of the Global Insights management team at Kantar. She brings knowledge and understanding of the world of market research, branding, social and digital, as well as her experience of scaling rapidly growing tech organisations during Covid and understanding the complex people challenges across digital environments.  

Charlotte Forsyth, VP People

Charlotte Forsyth

Charlotte Forsyth, VP People, Streetbees, says: “I am excited to help build a team that delivers commercial value to the organisation through its people, and an employer proposition that attracts, retains and develops the best talent. There’s so much potential at Streetbees - strong leadership, a clear mission, a huge commercial opportunity - so for me the immediate focus is on designing a recruitment strategy, and supporting our people in their own development and retention, to deliver on this potential.”

Anthony Brew is appointed to the newly created role of Vice President (VP) of Artificial Intelligence. Anthony holds a Ph.D. in Machine Learning and has a extensive 20-year career in software engineering and machine learning spanning in Banking (Murex), IT Operations (IBM) and in E-Commerce (Zalando), most recently leading the NLP Center of Excellence at Zalando.  

Anthony Brew, VP Artificial Intelligence

Anthony Brew

Anthony Brew, VP Artificial Intelligence, Streetbees, says: “Machine Learning impacts every part of the our business from engaging with our bees, creating demand spaces and then enabling clients to discover growth opportunities. I want to see the seeds of that opportunity blossom supported by a clear product roadmap, assisted by clear research goals and delivered through technology. I am excited to join the team because the size of the opportunity is clear, exciting and important.”

Tugce Bulut, CEO and Founder, Streetbees, says: “Our success in the continued disruption of the market research industry is reliant on two things – having the best people and the most advanced technology. Charlotte will help us foster a nurturing environment where brilliant people can be enabled to thrive. Anthony will also be a great asset as he and his team are building an incredibly powerful Knowledge Graph; turning raw text into intelligence for the consumer industry. We’re taking Streetbees to the next level of our development and taking the entire industry forward with us.”

Tugce Bulut, CEO

Tugce Bulut

Streetbees is one the most formidable tech start-ups (Linked Best Startup 2020) using its proprietary AI and machine learning technology to reshape market research. Founded by CEO, Tugce Bulut, with her vision to transform the way that research interacts with people to better understand them. Unlike traditional ‘tick-box’ surveys, Streetbees is mobile enabled, transcribing people’s views in the moment to also understand the emotion and context of a customer’s experience. Streetbees captures minute, specific consumption moments on a mass global scale (150 countries).

About Streetbees 

Streetbees is trusted by the world’s biggest brands to deliver real-time consumer insight to help drive growth.  It is used by many of the world’s leading companies including Unilever, Pepsico, Sony, Carlsberg and many others. Advanced next generation technology works on-the-go to capture insights in real-time, with open text, photos and videos. Streetbees records real lives happening right now! (And not in hindsight long after the event). Millions of bees all around the world record their insight and AI and machine learning powered analysis decodes what people think, captured in their own words from billions of data points. 

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