ChatGPT is an LLM. But what is an LLM and what could this new technology mean for market research?
If your LinkedIn feed is drowning in ‘how to use ChatGPT’ posts and your leadership team are already looking for ways to incorporate ChatGPT into your workflow, you’re not alone. ChatGPT is the buzzword on everyone’s lips right now and rightly so. The release of this new technology is set to revolutionise the way we work. But to get to grips with ChatGPT and what it means for you and your role, you don’t need to have technical know-how. Instead, it’s just worth knowing the basics. Let’s start with LLMs. ChatGPT is an LLM, but what does that actually mean?
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